The Asian University Basketball League (the AUBL) has announced a landmark partnership with Under Armour, leading global athletic performance brand and Sport House, as the league’s official performance outfitter and game ball partner.

The AUBL will tip off its inaugural season on August 18-24, 2025, in Hangzhou, China, featuring Asia’s 12 top men’s college teams. As the league's official partner, Under Armour will outfit all teams with performance uniforms and training apparel – each customized with unique team visuals – while also supplying the league's official game balls. This partnership underscores Under Armour’s dedication to collegiate basketball and its vision to engage Asian audiences, embodying the brand’s mission of “Under Armour makes Athletes better” while fostering the growth of campus basketball culture across Asia.

Under Armour’s commitment to collegiate sports is well-documented. In the US, the brand currently sponsors 90 Division I basketball programs and has sponsorship deals with approximately 500 colleges, representing 30% of the US market across Division I, II, III and Junior Colleges. Under Armour has demonstrated its commitment to growing athletes in Asia since 2008 and recognizes the region's burgeoning potential in collegiate basketball.

“We’re proud to partner with the Asian University Basketball League as they tip off their inaugural season. AUBL is more than just a league – it’s a movement, the kind of movement that resonates with Under Armour’s dedication to making athletes better. We are thrilled to support this vision, and I cannot wait to see where we go next.”

Kevin Plank
CEO of Under Armour

"Under Armour is deeply invested in elevating Asia's basketball ecosystem. With college basketball's explosive growth in the region, The AUBL has established the perfect platform to cultivate this emerging market while propelling its development. We are excited to be part of this historic launch as the official Performance Outfitter and Game Ball Partner"

Simon Pestridge
VP, Under Armour APAC Marketing and General Manager of China and Korea

“Our partnership with Under Armour is a groundbreaking milestone for the development of Asian college basketball. A firm believer in the AUBL’s vision, UA is not only a global leader in basketball but also the most strategically aligned brand for the AUBL to collaborate at a pan-regional level. I have no doubt this partnership will add tremendous value the AUBL to further build authentic college sports culture in Asia and amplify its reach and impact with global audiences”

Jay Li
CEO of the AUBL

As part of the collaboration, select players from the AUBL will travel to Chongqing this summer for a once-in-a-lifetime experience to meet with 4-Time NBA Champion Stephen Curry and participate in an exhibition game hosted by Curry Brand and Under Armour.